It’s a constant struggle out there. The struggle is not only about rolling out the most competitive products or cutting the biggest market share but also about hiring and keeping the best and brightest of them all. That’s right. Employees. This Note is not about the most sensible hiring, retaining, training and promoting strategies. We will leave that to HR professionals. We will talk though about Employee Share Option Plans or ESOPs and see how those can help businesses keep the keepers.